Creating Blue Oceans

Creating Blue Oceans

? Red Oceans – all industries in existence today (known market space)

? Blue Oceans – all industries not in existence today (unknown market space)

New Market Space
? Red Oceans – fairly good understanding of how to compete in Red Oceans e.g. 5F, Pestel etc.
? Blue Oceans – little academic guidance on how to create them
New Market Space
? In Red Oceans, industry boundaries are defined and well accepted, and the competitive rules of the game are known.
? In Blue Oceans, there are untapped and unchartered markets, possibility of demand creation, and opportunity for highly profitable growth and “winner takes all” chances.
? Some but not all Blue Oceans are created from within red oceans by expanding industry boundaries.

? Red Oceans – all industries in existence today (known market space)

? Blue Oceans – all industries not in existence today (unknown market space)

New Market Space
? Red Oceans – fairly good understanding of how to compete in Red Oceans e.g. 5F, Pestel etc.
? Blue Oceans – little academic guidance on how to create them
New Market Space
? In Red Oceans, industry boundaries are defined and well accepted, and the competitive rules of the game are known.
? In Blue Oceans, there are untapped and unchartered markets, possibility of demand creation, and opportunity for highly profitable growth and “winner takes all” chances.
? Some but not all Blue Oceans are created from within red oceans by expanding industry boundaries.

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